You can even include insights from other applications (like Google Analytics) right next to your email marketing dashboard to see if you’re moving the traffic needle. This counts all of the activity including multiple activities by the same campaign member. Open rate is the simplest email marketing KPI and is vital to understanding how well your subscribers are receiving your messages. The amount of outbound activity.
We have a large contact database of over 120,000 subscribers and send a great deal of emails, from daily/weekly/monthly blog digests, to podcast subscriber updates, webinar promotions, and bi-weekly updates about our Facebook Group, IMPACT Elite. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. You can click a campaign name to view a detailed dashboard for that campaign. Their software comes with numerous out-of-the-box dashboards and custom reports for analyzing cross-channel campaign revenue, comparing your results against competitors, monitoring the lead funnel, evaluating email campaigns, and more. By signing up for Databox, you agree to our, 24 Benefits of Using Asana for Reporting on Work Progress, 12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns, Empower your business users with analytics on mobile, Make data accessible everywhere, on TV or your phone, Pull all of your data and clients into one place, Standardize agency reporting across all clients, Track sends, opens and clicks for each recent emails, See how email activity impacts website traffic. These email marketing stats are a great way to guide your next campaign in the right direction if you havenât been reaching your goals. Making your email engagement process as easy as possible on mobile should be a priority. For example, if a contact forwarded an email, and the recipient clicked a link, the recipient's clickthrough would count towards the clickthrough metrics in this dashboard. This chart compares the performance of campaigns within a specified time frame, based on the amount of inbound activity (horizontal axis). The Campaign Analysis dashboard provides a comprehensive overview of campaign activity and performance for all campaigns grouped by campaign properties, such as type, product, or region. It tells you the overall return on investment for your campaigns. Outbound activities include emails sent, emails delivered, and surveys sent. This counts all of the activity including multiple activities by the same campaign member. Privacy Policy You can manage your cookie preferences at any time. The content provided in this blog ("Contentâ), should not be construed as and is not intended to constitute financial, legal or tax advice. This stat allows you to establish some helpful email benchmarks as well. Open rates can give you insight into the success of your subject line copy. The amount of inbound activity. Unlike desktop rates, which are more likely to occur during the weekday while people are at work, mobile open rates are more popular during the weekends. Email marketing can take time to master. Email marketing tips from professional marketers who have learned the hard way. The total response activity for the campaign. Dashboards can be customized according to user role and are displayed under the “Analytics” tab in the web application. The ROI will show you your overall return on investment, but analyzing the revenue per email will show you the individual success of the emails.