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Sam Amico. The NBA viewership numbers, that is.

Overall, the weekend’s picture was mixed, with variations in start time and channel seeming to have a significant impact on viewership. The unusual number of games in the early afternoon on weekdays, when many people are working. Until the last couple of years, wading into divisive issues was anathema to organisations fearful of doing anything that might offend paying customers and politicians with sway over subsidies and influence over whether new arenas get built. Sunday’s game on ABC was the most viewed NBA game on TV since Christmas day, averaging 5.43 million viewers and a 2.9 rating.

The PGA’s TV numbers are strong and NASCAR’s races were the third-and-fourth most-watched sporting events on the air last weekend. “Even if you’ve got all these storms around you as you fly, you have to get to that destination. Risking alienating a portion of the fanbase by backing players’ political activism is the price of doing business in the social media era, believes Brad Horn, a public relations professor of practice at Syracuse University and former assistant director of public relations for Major League Baseball’s Texas Rangers. With the presidential election only two months away, the occupant of the White House appeared consumed on Tuesday by the shifting numbers and what they portend for the weeks ahead. AP Photo/Mark J. Terrill. A total 1.85 million men ages 18-49 watched LeBron James scored 36 points, the most-viewed TV program in that demographic since the third episode of “The Last Dance” aired on ESPN on April 26, per the league. I think that’s what leads some leagues to clarity, like the NBA.”. “I hope football and baseball are watching and learning because the same thing will be happening to them,” Trump added in his Tuesday NBA tweet. The last two matchups between LeBron James and the Los Angeles Lakers and James Harden and the ... [+] Houston Rockets have been the two highest rated TV games since the beginning of the NBA restart. Broken down by political leanings, however, 82% of Democrats supported the players while 64% of Republicans opposed their action.


There is the pandemic-impelled shift of playoff fixtures from spring to late summer, with August traditionally a quiet month for television viewing generally. The NFL season starts on 10 September and protests are likely to feature. He's also a features writer at Awful Announcing and writes at FanSided, SI Knicks, YES Network and other publications.. A 2011 graduate of Columbia University’s Journalism School, he has previously worked for the New York Knicks, Business Insider, Sporting News and Major League Baseball. Update 9:05 am on 9/22/20: Updated numbers released on Tuesday show the broadcast came up again to 6.4 million viewers and a 1.3 rating. However, the explanation is not as simple as Trump suggests, though fans’ opinions of player protests against police brutality do appear to splinter along partisan political lines. Though lower than other sports like the NFL, NBA TV ratings and their recent decline in the U.S. have been highly politicized of late for better and for worse, though they seem to be doing better internationally. One of the catalysts for change was the decision of Colin Kaepernick, the former San Francisco 49ers quarterback, not to stand for the national anthem in 2016. While ratings on traditional cable television may be struggling compared with the highs of earlier years, as consumer habits change, that’s as true for NCIS or Criminal Minds as for the NBA.
Besides, the NBA players, 80% of whom are black, would say ratings are not the league’s priority when they see people who look like them shot by police on a regular basis. “This is a television show and it’s not quite the same show, the same environment, as it normally would be,” Lewis says. The whole point of struggle is that it involves some amount of sacrifice. While older fans may still think of sports as escapist entertainment, he adds, younger supporters expect companies – whether they’re retail brands or major league teams – to take strong and swift ethical stances. Tuesday’s Game 3, a 112-102 Lakers win, drew an average of 4.65 million viewers to TNT, the NBA said on Thursday. With Giannis Antetokounmpo and the Milwaukee Bucks knocked out of the playoffs early by the Miami Heat, Los Angeles and Houston is the only game scheduled for Thursday. Update 10:36 a.m. PT: Final numbers for the Emmys broadcast came up from previously reported overnights to 6.1 million viewers and a 1.2 rating, but still a record low for the broadcast. When the pollsters asked, “generally speaking, do you support or oppose professional athletes publicly expressing their political opinions?”, 60% of respondents were in favour and 30% were opposed. Silence and neutrality became untenable once social media allowed athletes to speak out unfiltered in an instant amid a national climate of rising political and cultural tensions.

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