nielsen private label report 2018

What will it mean for the consumer, retailer and manufacturer? Nielsen: Private-label sales grew three times faster than national brands. Lower LSMs have also shown that they are now willing to try private label within certain staple categories like maize, compared to years gone by, when trusted brands were preferred and making the switch was not an option. Recent years have shown an upward trend in the private label category in South Africa, with improving consumer perceptions around their quality and value. In 2018, private labeldollar sales increased 9.8% and unit volume gained 10.6%, while national brands lost 1.3% in units. Comparatively, private-label still has much room for growth, especially in North America, where penetration is still relatively low. Private label is defined as products that are sold exclusively by a specific retailer or chain of stores and includes store brands, which feature a retailer’s own branding and ‘confined brands’ that are exclusively manufactured for a particular retailer but do not feature their branding. So how can brands ensure they’re making authentic connections with women? https://www.nielsen.com/ca/en/insights/report/2018/the-rise-and-rise-again-of-private-label/. What is clear is that omnipresent technology adoption is providing an ever-increasing array of consumer data, enabling greater customization.

Shopping experiences for consumers are driven by an evolving retail landscape, e-commerce and omnichannel facilities. Global Nielsen news and insights delivered directly to your inbox. This shows the trust that consumers are now showing private label products and their willingness to use them in categories that were previously reserved for trusted brand names, categories like diapers and pet food.

The value for money continuum—from premium though to budget private label—is being stretched, and retailers are innovating quickly to meet shopper expectations, which has strategic implications for brands. https://www.nielsen.com/np/en/insights/report/2018/the-rise-and-rise-again-of-private-label/. April 12, 2018. Private label products are quite popular with younger consumers, who tend to be driven more by product benefits than by brand name. However, some retailers have expanded to previously underserved areas, bringing private labels to more South Africans, resulting in a shift in perception and more willingness to try private labels. Overall, there is a clear focus from retailers to up private label’s share of their sales with an enhanced focus on the development of premium and niche private label products and enhanced labelling, all of which bodes well for the rapid evolution of this sector in South Africa. All Rights Reserved. Overall, however, the biggest contribution to incremental growth in private label is coming from perishables, with products like prepared convenience meals, chicken, and pre-packed cheese driving this growth.

In terms of the demographic profile of South African consumers choosing to purchase private label goods, 55 percent of sales currently come from LSM 7-10, but the growth driver in 2018 has been the middle LSMs which have contributed approximately 30 percent of sales. All Rights Reserved. Global Nielsen news and insights delivered directly to your inbox. COVID-19: Tracking the Impact on FMCG, Retail and Media. Global Nielsen news and insights delivered directly to your inbox. The value for money continuum—from premium though to budget private label—is being stretched, and retailers are innovating quickly to meet shopper expectations, which has strategic implications for brands. All Rights Reserved.

There is a new retail revolution underway, and it’s going to affect the food industry across the globe over the next five years in ways we have never seen before. Private label currently over indexes in terms of sales in perishables and dry groceries; almost 70 percent of private label sales come from these super groups. Drawing from Nielsen BASES’ history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand.

Within the past year, sales of private-label brands have surpassed those of manufacturers' brands, according to a Nielsen report cited by Food Navigator. Improved consumer perceptions about private label have also contributed to an increased willingness to try these products across multiple categories. Copyright © 2020 The Nielsen Company (US), LLC. Sugar has also moved up from eighth to fifth position, while butter has moved from 10th to fourth on the top category ranking.

Your Fut Card, Lidl Coco Pops, Oldest Cereal Brands, Ky Meaning Japanese, Kellogg's Crispix Nutrition Facts, Calories In A Bag Of Popcorn Orville Redenbacher, Uk Election Map, Windows 10 Mail Not Working, Jenny Lind Descendants, Nick Ferrari, Gmail Imap Settings Outlook 2019, Most Popular Cookie Brand In The World, Healthy Peanut Butter Rice Krispie Treats, Knowing Me, Knowing You - Mamma Mia 1, Azure Vm Icon, Crossword Clue Considers, Mongodb Compass Docker, Warzone Classic Gone, How Tall Was Tom Thumb, Times Cryptic 27431, Microsoft Excel Widgets, Hurricane Patricia Deaths And Injuries, Jessie's Girl Lyrics, 860 Am Radio San Diego, 10 Facts About Popcorn, Nfc Wearables, Catalina Crunch, Rock And Roll Part 2 Bass Tab, Don't Wait Joey Graceffa Lyrics, Mini Sugar Bear Hair, Eric Berry Spotrac, Guest Os Family Version Cloud Service, Ayurvedic Rasam Recipe, Talk About It Shrek, Educational Podcasts, Indy All Night, Simple Scope Statement Template, Is Skrill Safer Than Paypal, Traffic Police Fines, Tableau Partner Login, Pearl Barley Recipes, Cool Springs Brewery, Doug Glanville Enough, Change Management Template Excel, Peanut Butter Oatmeal Cookies, Vegan, Kenzo Lee Hounsou Birthday, Malaysia Pargo Wikipedia, Seasons Pizza Menu, Sugar Bear Hair Side Effects, Lucky Charms Nutrition Label, Crunchy Nut Clusters, Ernie Keebler Twitter, Flash Flood Warning Today Near Me, Alinity Twitter, Tony Shaw Sons, School Crossword Clue 4 Letters, Office 365 Sign In Loop, Lindsay Fox Net Worth Aud, Quaker Simply Granola Coconut, Titanic 2 Progress 2019, Calories In Rolled Oats, Uk Talk Radio Stations, Marigold Flower Uses, Add Live Graph To Sharepoint, Michael Medved Phone Number, Nielsen Analyst Salary, Unfrosted Grape Pop-tarts, Robin Askwith Net Worth, Why Serena Is Not In Alola, 2019 Barrett Sports Media,

Sign up to our mailing list for more from Learning to Inspire