who makes asda cereal

We will use your email address only for sending you newsletters. Ms Williams added: “Finally, it’s a showdown between Weetabix and ASDA Wheat Bisks.

YOU may want to pay closer attention to your bowl of cereal in the morning as Weetabix has been forced to reveal it makes Asda and Morrisons’ own-brand fruit and fibre. “We’ve picked three of the nation’s favourites – Coco Pops, Weetabix and Shreddies – and we’re comparing them to one of their non-branded alternatives.”, Cereal has become the most popular choice at breakfast. Expert in brand law Oliver Fairhurst explained why the supermarkets are allowed to produce their own versions of leading products. READ MORE: How to lose weight: Easy meal prep recipe from Aldi for just £20-a-week revealed, “The family preferred the taste of all the supermarket cereals, so how much could they be saving by switching to own brands?”.

Please see our Privacy Notice for details of your data protection rights. Among the favourites are Coco Pops, Weetabix and Shreddies, and all three have an own-brand alternative that can be found on the same shelf at most stores. order back issues and use the historic Daily Express See today's front and back pages, download the newspaper, Ms Williams went on to breakdown the numbers. Waiting to taste. Home of the Daily and Sunday Express. Food giants often produce supermarket own-brand versions but make slight tweaks to the recipe to keep consumers buying their leading products.

“But, are their own brands as good as the real thing? Cereal manufacturer, Weetabix Food Company, is best known for its range of Weetabix, Weetaflakes, Crunchy Bran, and Oatibix cereals and breakfast drinks. ASDA’s own-brand cereal has almost exactly the same nutritional value but it contains a small amount more salt. DON'T MISSWeight loss: Drink TWO kitchen cupboard ingredients before bed [EXPLAINED]How to live longer: One surprising thing centenarian drunk EVERY day [VIDEO]Weight loss: Eddie Hall’s key cardio advise for getting into shape [REVEALED], “The own brands are a hit with the White family, the cereals and the packaging can look very similar, but can the big brands do anything to stop the copycats?”. She continued: “The portions are about 50g, the Shreddies are 24p for a 50g portion, the Wholegrain Malties from Sainsbury’s are 9p.

0: £1.42: Yes: Salt: Amber (1.25 per 100g) Fat: Green (0.9 per 100g) Saturated Fat: Green (0.2 per 100g) Sugar: Amber (8.0 per 100g) Contains: Barley and Gluten: Yes: No: Cereals: SSSHoney: Asda: Asda's Honey Nut Corn Flakes, Cornflakes, Cereals, 750g. A Weetabix spokesman confirmed the news, saying: “As the UK’s second-largest cereal manufacturer, we do work with a number of retailers to create own-brand products to their recipe specifications. newspaper archive. But, journalist Sian Williams put the cereals to the test during Channel 5’s ‘Secrets of your Supermarket Food’, to find out how the “copycats” stood up against the real thing. Weetabix actually makes the ASDA Wheat Bisks.

“They picked the ASDA Wheat Bisks over Weetabix, both are virtually identical in terms of nutrition. For many Britons, breakfast is the staple meal of the day, and a study in 2018 found 6.5 million of us opt for cereal as their choice of meal in the morning. Ms Williams went on to reveal how Britons could be saving a lot of money by making the switch, before calling in the White family, from London, to see which they preferred. Express.

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