breakfast cereal market in nigeria

You will receive mail with link to set new password. There is absolutely no justification for Nigeria not being the world’s number one breakfast cereal producer. According to Eurominotor, a year after its entry into the Nigerian market, Kellogg Co has maintained its lead in breakfast cereals, clinching a value share of 23 percent with a broad portfolio that covers several categories and includes a number of global brands with high quality reputations. It employs 18,000 nationwide from close to 40 nations and has never been found wanting when it comes to delivering on infrastructure. Fixed Income Trading, Low Cost of Funds Boost Zenith Bank’s PAT, Buying Lafarge’s Recovery Story as Profit Jumps by 158.96%…, Lagos cancel Independence Day celebrations parade, UAE plans to land spacecraft on moon by 2024, Nigeria records no COVID-19-related death in 24-hours, as cases reach 58,647. List of Best Cereals Companies in Nigeria, Top Cereals Companies in Nigeria, Cereals Companies Near Me, Best Cereals Companies. Over the next 10 years, I want to see Julius Berger acquire cereal companies like Kellogg’s, Quaker Oats, Danone, etc. Nigerian breakfast tables have turned into a commercial battlefield with breakfast cereal making companies fighting to capture and hold high grounds and the sunny hill. Growing up 30 year old Lola equated breakfast to either the Quaker White Oats brand or Nestlé’s Golden Morn brand; these went with St Louis’s cube sugar and Peak’s powered milk. This exposed it to the current recession making it lose one percentage point from its value share, having already lost one percentage point from its share in 2015.

Retail volume and value sales will likely be bolstered by new launches, particularly of healthier products, as well as by improvements in distribution, along with price promotions and other marketing activities. This site uses Akismet to reduce spam. I see this as the maturing of the Nigerian economy as if you look at every industrialised nation on earth, their economies were driven by about half a dozen large highly diversified conglomerates. These companies should have a presence in every sector of the economy, employing over 20m people and be floated on the Lagos, New York, London, Frankfurt and Tokyo stock exchanges. According to Euromonitor, a market research firm, breakfast cereals in Nigeria is still growing, but it has been negatively impacted by the downturn in the economy as most products (or their ingredients) are imported. Sorry, your blog cannot share posts by email.

Get real time updates directly on you device, subscribe now. By say 2030, the Nigeria I envisage is one dominated by about six massive private conglomerates such as Julius Berger, Innoson Motors, Dangote Industries, NNPC, Man of God PLC and Transcorp. ... We package and market good quality drinking water.

Ayo Akinfe, born in Salford, Manchester, is a London-based journalist who has worked as a magazine and newspaper editor for the last 20 years.

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