communication dashboard example

For a global package delivery company, we examined the three different reports they were receiving from different agencies on earned media results, one from each of three geographic regions. They defined and calculated different metrics differently, so they could not be compared with each other. Trial and error helped O'Neil's team find a metrics combination that worked for them. %%EOF >��gx�o�HSA�P��(��,�02�n�|A�0�Ԑ���*�~iB������ 41��� d�E�|>��0{(CE�MӇ6

A CMO must have a birds-eye view of the strategic goals so that he/she can react promptly and keep the department’s results under control. To find out more about tracking cookies, read our Privacy Policy. This dashboard is a high-level snapshot of a company’s financial health. 0000002984 00000 n For example, for a company that uses a balanced scorecard for its overall results, we use a balanced scorecard for corporate communication results. 0000001943 00000 n

For an investment services client, every year since 2007 we have created an updated index of different types of internal communication results.

0000003468 00000 n A perfect score would be 100 points; an average score would be 50. Examples include KPI dashboard, project dashboard, executive dashboard, sales dashboard, customer service dashboard, website dashboard, statistics dashboard and more. If you don't want your visit to this website to be tracked, click "No." )���&��r�p��!�$jW��rS^n\�3�g��Llh�\����3�(�j�TVkܩ'&kț%��7e]6۪Yçv��m[׻�*rK��G�`R Once the NTSB communications team began using the analytics tool Meltwater for all their measurement programs, it became clear that putting all measurement tools “under one umbrella” was not the right tactic for them.

An executive can immediately see where his/her targets are, which gives them the ability to drill down … ArchitectUI HTML is another exciting dashboard template with loads of features … It will help you make decisions about the resources you have and how to allocate them.

But, if utilized correctly, this can be a boon rather than a burden.

Scroll through the Excel dashboard examples listed below and choose a template to download for free. endstream endobj 31 0 obj<> endobj 33 0 obj<> endobj 34 0 obj<>/Font<>/ProcSet[/PDF/Text]/ExtGState<>>> endobj 35 0 obj<> endobj 36 0 obj<> endobj 37 0 obj<> endobj 38 0 obj<>stream O’Neil explained that knowing why you want to measure your programs will help determine what kind of dashboard you need. 0000000993 00000 n A dashboard of communication metrics is a great way to share with senior leaders the progress being made on achieving key performance indicators.

For a financial services client that uses investment indexes as part of its work with customers, we create a communication effectiveness index. Like a report card, it can synthesize a great many smaller scores into overall trends that can be absorbed at a glance. The end result is a single table that shows how many points were earned in each category and the total overall score.

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x�b```f``��x���90Hh0�50�4�5�]YP>�|P�ݨͳXeW�t#��b ⶭ>��(������ ����l�!\%dS�&�10L�\`�@@����C�x���7�6��$���L@l ` �F". A finance dashboard might cover a variety of aspects—profit and loss, cash management, client revenue, etc. Read our tutorial on how to create a dashboard in Excel. 0000001114 00000 n

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