comscore wiki

La comScore tiene un monitoraggio costante di tutti i flussi dati che appaiono in internet per studiare il comportamento della "rete". [1], La ComScore fornisce soluzioni personalizzate online nell'e-commerce, nella pubblicità, nella ricerca, nei video e nel campo mobile. [3]​ En julio de 1997, cambió su nombre por el de Media Metrix, citando el deseo de realizar un seguimiento del mayor variedad de tráfico interactivo. En 2001, Media Metrix había construido una ventaja en términos de mercado, pero había sido incapaz de crear una estructura financiera sostenible. Offre inoltre analisi dedicate al marketing digitale.[1]. Comscore Networks wurde im August 1999 in Reston (Virginia) durch Gian Fulgoni und Magid Abraham gegründet. Interested? comscore.com Modifică date / text comScore este o companie americană de analitică a internetului, oferind date de marketing și analiză multor dintre marile companii, agenții și publicații din lume. [5][6], On February 11, 2014, Comscore announced the appointment of Serge Matta as chief executive officer, effective March 1. [16] In October 1998, Media Metrix merged with a rival, Relevant Knowledge. [37], In May 2009, Comscore introduced Unified Digital Measurement (UDM), a digital audience measurement tool that blended panel and census-based measurement approaches. In February 2015 Comscore US entered into a partnership with Kantar owned by WPP with an equity stake purchase. [30][31][32] Correcting the Comscore data requires having accurate demographics about the larger pool of users. Magid y Gian se le ocurrió la idea mientras trabajaba con uno de los inversionistas originales en la empresa, Mike Santer, quien ideó el concepto de crear una línea del panel de consumidores muy grande para rastrear el comercio en línea. Our core values of Integrity, Velocity, Accountability, Teamwork, and Servant Leadership permeate everything we do. However, we don’t feel comScore’s data, which is based on panels, sufficiently reflects our traffic in other regions and on mobile. [23], On July 1, 2010, Comscore announced that it had acquired the products division of Nexius, Inc.[24], Comscore then acquired Nedstat [nl] for approximately $36.7 million on September 1, 2010.[25]. More than 1,700 people worldwide comprise Comscore’s team of data scientists, product engineers, customer success partners, and more.

[10]​, En febrero de 2010, comScore anunció que había firmado un acuerdo definitivo para adquirir la ARSgroup en una adquisición en efectivo. ComScore Networks fue fundada en agosto de 1999 en Reston, Virginia.

Build your career at a company that’s innovating at the nexus of media transformation. [citation needed] In exchange for joining the Comscore research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning and chances to win cash or prizes.

[7], Co-founder Gian Fulgoni, who had been serving as chairman emeritus since 2014, replaced Serge Matta as chief executive officer on August 10, 2016. Comscore is a trusted partner for planning, transacting and evaluating media across platforms. For us, comScore’s strength has been in measuring traffic from desktop and Global North users. [39] In January 2013, Comscore announced that it had evaluated 4,000 campaigns for clients covering more than 75 advertising agencies. ComScore Networks was founded in July 1999 in Reston, Virginia. [26] Under terms of the agreement, Comscore agreed to acquire Rentrak in an all-stock deal valued at about $732 million, with Rentrak shareholders receiving 1.15 shares of Comscore per owned share of Rentrak. "[10] Because of this missed deadline, "Comscore's common stock may be suspended from trading and delisted from Nasdaq.

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