cereal commercials 2020

These spots are unconvincing at best and sociopathic at worst, insofar as they feign authentic human emotions in order to manipulate you into buying insurance or cereal.

According to Reuters, Kraft Heinz has offered factory employees an additional $100 per week during this crisis—but the bonus is tied to attendance, which means that if you stay home because you feel sick, you’re not getting the extra money. This means two things: First, I have developed a strong emotional connection with the meteorologists on the 7 p.m. news. These manipulative spots ostentatiously applaud the essential workers and medical personnel who have worked steadily through this crisis. This commercial shows a father and daughter bonding during breakfast. See more ideas about Vintage advertisements, Vintage ads, Vintage.

This commercial for WeatherTech, last seen running a bizarrely superfluous Super Bowl commercial about the company owner’s formerly cancerous dog, is a good example. “We’re here for a reason … and it’s bigger than selling cars,” narrator Bryan Cranston(!) The ad features footage of exclusively nonmasked people frolicking on sand dunes, embracing lustily on driveways, and removing a cello case from a car trunk.

Slate relies on advertising to support our journalism. Submissions without photos may not be accepted. “If getting some full- or part-time work during these tough times could help you, Domino’s is hiring,” the franchisees say, before directing potential applicants to a website and encouraging them to apply today. Another cousin of “we’re here for you.” These self-valorizing commercials declare that the brand in question has been, is, and always will be ready to serve you. In another Domino’s spot, this one from April, a bunch of franchisees stand inside their restaurants, stare directly into their low-res cameras, and announce that they are hiring. If you value our work, please disable your ad blocker.

John Gilchrist is best known for his role as Mikey in the Life cereal commercials in the 1970s. “Today and tomorrow, Toyota.” Thanks, “Jan”! WeatherTech makes automobile floor mats and other stuff that “have always protected your vehicle … but they’ll also protect you,” the narrator boasts.

Thus, the ads have evolved over the course of the pandemic.

The ad notes that many Toyota service centers have been open throughout the pandemic, and announces that there are some great lease deals available at this very moment. Production values have never been lower, the case for discretionary consumer spending has never been weaker, and very few advertisers have a handle on what they should be saying right now. Even if people were spending as much as before, the pandemic has created a whole host of new consumption patterns that commercials are ill-equipped to address.

These ads just want the lockdowns to be over with already. They break open a box of Frosted Flakes, but notice it is almost empty. Here’s a great example from the sub chain Jersey Mike’s, starring its founder, who is not actually named Jersey Mike, which makes me automatically suspicious of this ad. But the strongest move of all in these troubled times, according to the ad, is to stay inside.

It leans heavily on b-roll of largely unmasked workers in a production facility, checking on boxes of macaroni and jugs of ketchup as they roll down the line.

We’ll meet you there,” the narrator says.

These people certainly look strong! Photo illustration by Slate. (If you think that the mission statement is something like “sell inexpensive deli sandwiches in hundreds of locations nationwide,” then you are wrong.) Take this Ford spot from earlier this month. Mikey the Life Cereal Commercial Kid can be remembered from a commercial in the 1970s. Got it, Not Jersey Mike! These ads want to reassure you that these places are clean now, very, very clean, and that you needn’t be afraid that buying things from them will put you at risk of contracting the coronavirus. Because they are composed of “nonporous surfaces that can easily be wiped with germ-killing disinfectants.” As a man who spent Friday trying fruitlessly to thoroughly sanitize the fabric floors and seats of a rental car, I will just say that I am here for what WeatherTech is selling. Competition for Special K includes Cheerios, Quaker, General Mills, Cinnamon Toast Crunch, Pop-Tarts and the other brands in the Food & Beverage: Breakfast & Cereal industry. “If you’re out there fighting through it, we know 260,000 people who have your back,” Cranston concludes with a flourish, and he is either talking about Ford’s own workforce or the population of Laredo, Texas. We’re hiring!

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