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Our judges, meanwhile, said it was a “great tasting” product with “good heat and flavour” which left a “pleasant taste in the mouth”. Morrisons has really upped its game in own label in recent years. A “playful, nostalgic, aromatic” hot beverage, said judges of this Asda herbal tea infusion, with many shoppers equally intrigued by the concept of a dessert-inspired blend. They said it brought something truly new to the fresh veg fixture. The Grocer’s Own Label Food & Drink Awards were rejigged this year to better reward innovation. The experts thought the “retro” pud ”re-imagined an old-fashioned concept into a tasty. Judges called it “a nice twist on a traditional recipe” with a “great balance of flavours” that “captured Morocco”. Our shoppers added it was “excellent value” at 99p for 450g. Experts were impressed by the “crunch” of the sea salt and its “good value” at £1.39 for 250g. Our experts were bowled over by the “full flavoured innovative pie”, considering the parcel design a very different twist on traditional beef wellingtons, with great visual impact. It also needed to convince bothconsumers and experts.
Judges agreed, praising the “high quality and convenience of the meal” in a design concept that “is hard to do well”. When the average consumer and expert scores were combined, Morrisons came top, with an average score of 34.53 out of 50.
The panel described it as “mouth-wateringly fruity” and thought it offered excellent value at 75p/90g. The expert judges liked the “substantial texture and bite” and “nice mouthfeel” of the pasta and that it was “very close to normal pasta delivery”.
The expert panel thought it “brought something new to the category” and that it had “the wow factor”.
“A lovely strong, classic blue cheese taste,” added our judges, offering “fantastic value for money - great for entertaining and occasions.”, The novelty of this premium cheese saw it awarded a double innovation star by consumers, many of whom hadn’t tried the variety before and enjoyed its “lovely, melt-in-the-mouth texture”. Foods. Judges were impressed by the practical two-step jar, with the separate herb compartment giving a “new twist”. Consumers scored it 45/50 and over 90% would consider buying thanks to its “lovely smell”, “great texture” and complementary ingredients. It was the standout entrant for consumers, too, seen as a great option for midweek that would also sit comfortably on a cheeseboard. Our experts were impressed with the “deep buttery” flavour of this fudge, which was also “great value for money” at 79p. Some 85% of consumer testers said they’d buy these crumpets again after tasting. In a design that simply “can’t be replicated at home” this cookie scooped the prize for innovation, its hazelnut centre a “great concept” “at the start of a mass market trend,” said our experts. They also lauded its relatively low-calorie content. The experts loved that these sausages were a healthier option and that the “packaging highlighted the high protein and low-fat content”. Testers gave it 48/50, with 65% saying they would buy it for a midweek meal. Experts and consumers alike thought the reusable ceramic dish was a great feature of this posset, making it look “upmarket”. Scoring 49/50 even in unfinished packaging, this “good value” babyfood was our consumers’ champion. Our experts also loved the use of organic and the lack of additives, seeing it as evidence the retailer is acting responsibly.
This salad dressing was described by consumers as “delicious” and “a great product for summer barbecues”. Our expert panel was impressed by the attention to detail paid to the luxe packaging and the magnetic box, describing it as “gift-worthy” and “bold”. Over three quarters of the consumer group said they would notice the “bright label design” and British provenance. They praised the “well balanced” flavour, “lovely lumps of fruit” and “lovely tartness”. Our experts liked the “innovative idea” of pulled lamb and the “good punch of flavour” this product gave and enjoyed its “great taste”. Nearly 96% of consumers loved its “rich” and full-bodied flavour. Judges thought it had “real wow factor” and was a “good innovation not commonly seen” that “adds theatre”.
The expert panel described this as “well balanced” and “a bit more indulgent”. Aldi also led the field in terms of total innovation with 14 awards, followed by Lidl with 13 awards and the Co-op with eight.However, Iceland - which has invested heavily in its own-label proposition by hiring chef Neil Nugent and building a £2m test kitchen - took home both the Champion of Champions Award and the Innovative Product of the Year award for 2018.
Your daily values may be higher or lower depending on your calorie needs.
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