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In the following year, the campaign helped the company go from losing $3.2m to turning a profit of $1.2m for the first time in over 13 years. Do you offer exceptional support? Trade Show Etiquette for Presenters & Attendees, How Cell Phones Affect Business & Advertising, https://www.brandsandtags.com/101-best-slogans-list.html, https://www.brafton.com/blog/content-marketing/what-can-marketers-learn-from-these-top-famous-slogans/, https://www.inc.com/ss/5-tips-for-writing-an-effective-slogan, https://yourbusiness.azcentral.com/features-slogan-5762.html, https://www.forbes.com/sites/forbestechcouncil/2018/01/05/what-googles-dont-be-evil-slogan-can-teach-you-about-creating-your-companys-motto/#4daf312111f4, https://www.wbur.org/onlyagame/2018/11/23/just-do-it-nike-gilmore, https://edition.cnn.com/2018/09/04/politics/just-do-it-activism/index.html, https://adage.com/article/cmo-strategy/coke-debuts-taste-feeling-campaign-strategic-shift/302184, https://mapexpo.wordpress.com/2014/09/25/why-happy-customers-equal-a-happy-company-coca-colas-open-happiness-marketing-campaign/, https://www.adweek.com/brand-marketing/coke-tells-world-open-happiness-98112/, https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#66c3bed662ab, https://www.soundandvision.com/content/flashback-1997-apple-launches-%E2%80%98think-different%E2%80%99-campaign, https://www.campaignlive.com/article/history-advertising-no-182-clara-pellers-hamburger/1421235, http://marketingmag.ca/uncategorized/wendys-brings-back-wheres-the-beef-38010/, https://slate.com/business/2012/10/wheres-the-beef-how-wendys-1980s-turnaround-changed-the-fast-food-business.html, https://www.bustle.com/p/loreals-because-youre-worth-it-origin-story-is-feminist-as-hell-73630, https://www.businessinsider.com/what-makes-slogans-work-2014-6, https://www.usatoday.com/story/money/media/2018/03/19/kfc-kay-jewelers-those-easy-can-you-match-these-other-slogans-and-brands/433176002/, https://conversionsciences.com/tagline-examples/, https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/, https://www.thestreet.com/personal-finance/americas-favorite-slogan-melts-your-mouth-not-your-hand-12786352, https://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375, http://legendsinadvertising.blogspot.com/2011/06/m-melts-in-your-mouth-not-in-your-hands.html, https://www.debeersgroup.com/the-group/about-debeers-group/brands/a-diamond-is-forever, https://www.nytimes.com/2013/05/05/fashion/weddings/how-americans-learned-to-love-diamonds.html, https://www.smithsonianmag.com/arts-culture/the-11-things-you-didnt-know-about-wheaties-26523142/, https://www.eater.com/2016/8/19/12541682/wheaties-box-athletes-history, https://www.adweek.com/brand-marketing/after-decade-dunkin-donuts-evolving-its-america-runs-dunkin-campaign-171820/, https://news.dunkindonuts.com/news/dunkin-donuts-launches-new-advertising-campaign-america-runs-on-dunkin-sm, https://www.fastcompany.com/75485/dunkin-donuts-reinventing-americas-cup-coffee, http://marketing-case-studies.blogspot.com/2008/05/can-you-hear-me-now-campaign.html, https://www.usatoday.com/story/tech/columnist/baig/2016/06/05/verizons-can-you-hear-me-now-guy-now-sprint/85458446/.

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