aqh rating

These are ranked from the highest to the lowest and can be broken out by specific dayparts. If you would like to learn more about the services we provide, please contact us by clicking on the button below. This also refers to the relative distribution of commercials in one time period versus others in the schedule. The unduplicated number of people tuned one or more times to a station in a given time frame (i.e. Direct response refers to any advertising that has a built-in call to action to elicit a response within a defined period of time after exposure to the announcement. coverage area. If the station’s total AQH is 1,500, the AQH Rating would be 0.6%, which is 1,500 as a percentage of the population of 25,000. cross-tab. However, in a typical 15-minute period, 50 people are having coffee. CPP is dollar figure that tells you how much it costs to reach them. The old saying people buy, not houses is relevant here. This estimate reveals the share of listening each station captures out of the total listening in the survey area.
The more defined the target demo, the more effectively you can determine the best stations and or spots to purchase. OES represents a philosophy of buying and scheduling commercials that is designed to reach the majority of a radio station’s cume audience three or more times in a week by distributing commercials evenly Monday through Sunday from 6AM to Midnight. A plan developed with the sole purpose of determining media mix, dollar allocation and weight levels that will result in a direct correlation to the media buy. But to play and win The Ratings Game, it’s important that programmers understand ratings terms and what they mean. Cume is the short version of cumulative audience. Ratings are an odd and mysterious thing. Because Ratings Respondents Play, Ratings Case Study: If You Made Decisions Based On This Information, You Would Be Fired…, "The service is really outstanding. Average Quarter-Hour Rating An estimate Average Quarter-Hour Persons expressed as a percentage of the population being measured. Average Quarter-Hour Rating. Some ratings services require more than others. For example, on the east coast, Prime Access is 7 pm-8 pm. OTO is an ad or spot that runs only one time. Pre-emption refers to the displacement of a scheduled commercial announcement by the station or network in favor of a higher-priced commercial or for some other reason. We’re here to help. Each person is counted only once. These are generally 5-10 seconds in length and separate from commercials. It is the first stage of any media execution. These can often be negotiated for bonus weight. The Cume remains the same, but AQH increases. Sponsorships, banner ads on the internet, free production, special promotions, are all types of added value that stations may offer. The campaign runs in many markets outside their "home" area or region. Nielsen Topline Ratings for Subscribing Radio Stations. I love the moral dilemma situations each day. Remember, they work for the station and their job is to get the most money for their product. Cume is the estimated number of different persons who tuned to a station or the radio for at least one quarter hour within a specified time period. In reality, all stations pre-empt spots if they are low on inventory and can sell the spots for more money than you negotiated.

An individual station's daypart(s) will not necessarily conform to standard definition(s). ROS commercials are scheduled to run across multiple dayparts within a broad daypart parameter. This is important during political campaigns. For example, an individual one quarter hour of ratings credit is issued for listening from 7:56am-8:19am even though there was 23 minutes of listening. The total number of different persons who listen to a radio station during a daypart for at least five consecutive minutes defines a station’s cume.

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