kellogg's uk market share

consumer lifestyles, marketing, promotion, Breakfast Cereals: Inc Impact of COVID-19 - UK - August 2020. Sorry for interrupting, this website uses cookies to improve your experience. The company produces Britannia and Tiger branded biscuits. U.S. Specialty segment revenue, increased by 4.07 % faster than Kellogg's competitors within this division and its market share improved to approx. While the market is saturated, rise in disposable income, changing lifestyle and demand for on-the-go breakfast is creating substantial revenue opportunity for players. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand: Size, Segments, Shares And Forecasts: How It All Adds Up.   More on K Market Share.

View recent trades and share price information for Kellogg Company Common Stock USD0.25 (CDI) Kellogg accounted for 28.6% of global breakfast cereals market share in 2017. The cereal – named about our company’s founder – committed to donating a portion of cash generated by sales to good causes. As of 2017, market data showed that the Kellogg Company and its subsidiary Keebler Company made it to the list of the top cracker vendors in the … Morning Foods & Kashi, U.S. Snacks, U.S.

As the lockdown continues to be eased, however, more breakfast occasions are expected to shift back out of home, the category seeing growth slow. Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'. Such willingness to trade down suggests that brand loyalty is not as strong as the big brands’ dominance in the market might suggest. The industry will … Trending industries which have seen growth due to the changes in circumstance. COVID-19 has provided the stagnating breakfast cereals market with a temporary boost, as the nationwide lockdown brought out-of-home breakfasts to the home overnight. Yet another Kellogg competitor, Britannia is an Indian food processing company that is headquartered in Bengaluru, Karnataka.

Kellogg’s enter the organic and vegan foods market with the launch of a new W.K. 1.55 %. The estimated market share of the company is 38%. This will be particularly pertinent as the recession places pressure on consumer incomes. JavaScript seems to be disabled in your browser. We'll assume you're ok with this, but you can opt-out if you wish. Despite this track record, investors may be tempted to think Kellogg stock can beat the market. The address of the principal business office of Kellogg Company is One Kellogg Square, P.O. Who is the consumer and what do they want? The article also covers top Kelloggs competitors and includes Kelloggs target market, segmentation, positioning & Unique Selling Proposition (USP). Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. Kellogg Co of Great Britain Ltd maintained its position as the category leader in the UK breakfast cereals market, with a 32% value share in 2012. Alice PilkingtonFood & Drink Analyst. Discover Kellogg's healthy breakfast cereals and snacks. If you invested $10,000 in Kellogg (NYSE: K) 10 years ago, you'd have around $13,000 today. You must have JavaScript enabled in your browser to utilize the functionality of this website. If you reinvested dividends along the way, you'd have closer to $18,000. Figure 1: Short, medium and long-term impact of COVID-19 on breakfast cereals, 27th August 2020, COVID-19 provides temporary boost to stagnating cereals category, Figure 2: UK retail volume sales of breakfast cereals (COVID-19-adjusted forecast), 2015-25, The recession and long-term boost to homeworking will benefit the market, Health focus puts pressure on RTE cereals but benefits hot segment, Figure 3: UK retail value sales of RTE and hot breakfast cereals, 2015-20, Breakfast cereals perform well in sugar reduction, Government emphasis on health intensifies under COVID-19, Brands continue to dominate RTE cereals in 2019/20, Figure 4: Leading brands’ sales and shares in the UK retail RTE cereal market, by value, 2018/19 and 2019/20, PepsiCo loses share in hot cereals due to mixed fortunes of its brands, Figure 5: Leading brands’ sales and shares in the UK retail hot cereal market, by value, 2018/19 and 2019/20, L/N/R sugar claims low despite consumer interest, Functional claims remain relevant; immunity looks set to prosper post-COVID-19, Kellogg’s accounts for 44% of adspend in 2019, Figure 6: Overall usage of breakfast cereals, June 2020, Over half of users eat RTE cereals at least four days a week, Figure 7: Frequency of eating breakfast cereals, June 2020, Sweet cereals usage is almost equal to that of plain, Figure 8: Variants of breakfast cereals eaten, June 2020, Low/no added sugar remains joint top of consumer priorities, Figure 9: Attributes most looked for on packaging when choosing breakfast cereals, June 2020, Taste is driving factor but healthiness also key, Figure 10: Choice factors of breakfast cereals, June 2020, Sugar content continues to be a key issue for consumers, Figure 11: Behaviours related to breakfast cereals, June 2020, Nearly a third would like to see more indulgent porridge variants, Interest in products from cereal brands in other categories could help tap into new occasions, Figure 12: Attitudes towards breakfast cereals, June 2020, Porridge enjoys healthiest perception overall, chocolate cereals can play as an enjoyable snack, Figure 13: Attributes associated with breakfast cereals, June 2020, Pandemic brings health into even greater focus; sugar will remain key factor, Immunity likely to remain a bigger consumer concern, Environmental concerns predicted to become more prevalent, Consumers limiting time in-store benefits familiar brands and requires clear communication, RTE brands will need to prove their value in recession, Convenient hot cereal formats likely to continue to be impacted, Brands respond quickly to COVID-19 on social media, COVID-19 health concerns will make sugar content of breakfast cereals even more important, High-fibre claims can tap into link with gut health and immunity post-COVID-19, Interest in cereal in other categories could help tap into new occasions, Figure 14: Short, medium and long-term impact of COVID-19 on breakfast cereals, 27th August 2020, Spotlight on health and competition have seen breakfast cereals stagnate, Figure 15: UK retail value and volume sales of breakfast cereals (COVID-19-adjusted forecast), 2015-25 (prepared on 27 August 2020), The recession and long-term boost to homeworking will benefit breakfast cereals, Health concerns and slower growth of core users stand to dampen demand, Figure 16: UK retail volume sales of breakfast cereals (COVID-19-adjusted forecast), 2015-25, Income squeeze will limit value sales growth in 2021, Figure 17: UK retail value sales of breakfast cereals (COVID-19-adjusted forecast), 2015-25, Figure 18: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 27 August 2020), 2008-10 learnings suggest consumers will seek value in the category, Figure 19: Retail value sales of breakfast cereals, 2008-12, Health focus will continue to put pressure on RTE cereals following COVID-19 boost, Figure 20: UK retail value sales of RTE and hot breakfast cereals, 2015-20, Figure 21: UK retail volume sales of RTE and hot breakfast cereals, 2015-20, Pandemic renews focus on health; more homeworking can be an advantage, Income squeeze and Brexit uncertainty will provide opportunities and challenges, Hot cereals continue to benefit from healthy perceptions, Convenient formats may suffer post-COVID-19, Flexitarian and plant-based trends gain further impetus due to COVID-19, New study praises wholegrains as holistically healthy, Figure 22: Percentage of sugar reduction achieved across selected categories in PHE’s sugar reduction and reformulation programme, 2015-18, Supermarkets trial moving high-sugar cereals to top shelf, Government measures mirror National Food Strategy recommendations, Value will gain increased importance as recession hits; trading down is likely, Ageing of the population will prove a challenge, Figure 23: Trends in the age structure of the UK population, 2014-19 and 2019-24, Majority of Kellogg’s brands see growth ahead of market, Figure 24: Leading brands’ sales and shares in the UK retail RTE cereal market, by value, 2017/18-2019/20, Figure 25: Leading brands’ sales and shares in the UK retail RTE cereal market, by volume, 2017/18-2019/20, Figure 26: Leading brands’ sales and shares in the UK retail hot cereal market, by value, 2017/18-2019/20, Figure 27: Leading brands’ sales and shares in the UK retail hot cereal market, by volume, 2017/18-2019/20, Figure 28: Share of product launches in the UK breakfast cereals market featuring L/N/R sugar claims, 2015-20, Figure 29: MOMA and Quaker launches with L/N/R sugar claims, 2020, Lidl becomes latest supermarket to ditch cartoon character from kids’ cereals, W.K.

Written by Alice Pilkington, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

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